Fashion and culture came together in spectacular form at the recent Miss Mardi Gras International Queen 2025 pageant, held at the Liverpool Catholic Club in Sydney’s west. Amidst the glitz and glamour of the event, all eyes were drawn to the latest collection from Mr Gino-o; Made For Men, a brand renowned for celebrating Filipino craftsmanship while reimagining traditional attire for the modern global stage.
The highlight of the collection was the Barong Tagalog, the iconic formal shirt of the Philippines, which Mr Gino-o has successfully reinvented to appeal to contemporary tastes without compromising its rich cultural heritage. Under the creative direction of Albie Prias, the brand showcased a bold new take on the Barong, proving that tradition and innovation can coexist beautifully.
A Celebration of Filipino Textiles and Craftsmanship
Mr Gino-o is more than just a menswear label—it’s a cultural statement and a love letter to Filipino craftsmanship. Each garment is crafted using authentic Philippine materials, including:
- Abaca – a durable plant fibre known for its versatility and sustainability.
- Jusi – a traditional sheer fabric made from silk or banana fibres, often used for formal attire.
- Piña – a delicate, luxurious fabric woven from pineapple leaf fibres.
- Banana fibre – extracted from the banana plant, creating textiles that are both lightweight and eco-friendly.
- Inaul – a handwoven fabric from the Maguindanao region, renowned for its bold colours and intricate patterns.
- Inabel – a handwoven textile from the Ilocos region, known for its geometric designs and durability.
- T’nalak – a sacred handwoven cloth created by the T’boli women of Mindanao, symbolising spiritual and cultural significance.
By incorporating these traditional materials into contemporary silhouettes, Mr Gino-o not only promotes Filipino artistry but also introduces international audiences to the unparalleled beauty of handwoven textiles. The collection reflects the brand’s core mission: to preserve cultural heritage while elevating Filipino fashion onto the global menswear map.
From Tradition to Trendsetting
The Barong Tagalog has long been associated with formal events and national pride, but it’s typically viewed through a conservative lens. Mr Gino-o’s latest designs challenge that notion, transforming the Barong into a statement piece that can be worn at fashion-forward events and even on the streets.
Albie Prias’ creative vision injects modern tailoring into the traditional garment, adding edgy cuts, fresh colour palettes, and contemporary detailing. From slim-fit cuts that flatter the modern male physique to embroidered embellishments that pay homage to traditional Filipino patterns, the collection strikes a delicate balance between heritage and innovation.
A Platform for Cultural Exchange
The decision to unveil this latest collection at Miss Mardi Gras International Queen 2025 is particularly significant. As a platform celebrating diversity, culture, and inclusivity, the pageant provided the perfect backdrop for Mr Gino-o to showcase how fashion can act as a bridge between heritage and contemporary identity.
By debuting the collection in Western Sydney, home to a vibrant and diverse Filipino-Australian community, Mr Gino-o reaffirms its commitment to cultural pride and representation. For many attendees, seeing the Barong Tagalog on such a prestigious stage was not just a fashion moment but also a deeply personal celebration of cultural identity in the diaspora.
Looking Ahead: Cultural Fashion in the Global Market
The future of Mr Gino-o; Made For Men looks bright as the brand continues to champion sustainable fashion practices rooted in traditional techniques. By sourcing materials directly from Filipino artisans and promoting ethical production, the label aligns itself with the global push for slow fashion—where every garment tells a story and supports local communities.
As Mr Gino-o continues to grow its international presence, its success serves as a powerful reminder that cultural heritage has a place on the global runway. Whether in Sydney, Manila, or New York, the Barong Tagalog—reimagined by Mr Gino-o—stands as a symbol of cultural pride, craftsmanship, and contemporary style.
Visual Highlights
For those who missed the show, here’s a glimpse of the stunning collection, captured through the lens of photographer Bob Reyes. From the intricate embroidery to the luxurious fabrics, each image captures the spirit of Filipino artistry, redefined for the modern man.
